Stay strong when times are tough
With the difficult conditions in the market trading terms, daily information and forecasting of cash flows could give you the edge over competitors.
It may sound excessive, but when you're dealing with extreme conditions, having an accurate picture of the expected cash position at any given moment could make the difference between success and failure. When negotiating with customers and suppliers, you can use your predictions to establish conditions that will help you get the cash in your business just when you need it (eg by collecting revenue or negotiating scheduled payments per year).
It highlights the need to find the modifications that will improve cash flow and the marginal life cycle of your funds